About
Here I am – About Boris Garic
I make complex systems simple through clear UX.
Ich mache komplexe Systeme durch klare UX einfach.
I'm Boris Garic, a UX designer based in Zurich, Switzerland. Over fifteen years I've worked on products where the complexity sits under the surface: a banking app, brand platforms for a radio station, a publisher's archive.
My UX career, along with HTML and CSS, is largely self-taught. That has left me with a habit of learning in public, asking blunt questions, and caring more about whether something works than about who thought of it.
I like the part of the job where a messy stakeholder debate turns into one clear screen that a person can use without being taught.
- Years in digital design
- 15+Years in digital design
- Place for, User Experience User Engagement at the Swiss App Awards
- 3rdPlace for, User Experience User Engagement at the Swiss App Awards
- Jira stories written
- 894Jira stories written
AI in my process
I bring AI in where it genuinely supports my design process, while the decisions stay led by UX principles and user needs, not by the model.
Before workshops, or when I step into an unfamiliar field, I use AI to get a quick overview of an industry, a business model or the vocabulary. It means I arrive prepared rather than catching up.
Because so much of my craft is self-taught, AI has also become a learning partner. When I pick up a new method, technology or framework, it helps me understand a complex topic faster and from more than one angle.
I'm early in this part of my journey, but I'm convinced AI will reshape how we work. So I add it to my workflow step by step, and I'd happily learn from a team that already builds it into the design process.