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So Simple.

Practice

Skills

The short version: I find the real problem, make it visible, test it with people, and leave behind a system the team can keep building on.

Thinking

Design thinking
Framing the right problem before drawing anything, and keeping the team honest about which problem it is.
Human-centred design
Decisions grounded in what people actually do, observed rather than assumed.
Critical thinking
Questioning briefs, metrics and my own first idea, then choosing the option that survives the questions.

Making

Prototyping
From rough paper flows to click-through prototypes real enough to test and to sign off on, using AI for rapid prototyping to move from idea to testable build faster.
AI
A research and learning partner across the process – generating directions, drafting copy and moving from idea to testable build faster – while the design decisions stay mine.
Design systems
Tokens, components and documentation that let several teams ship work that looks like one product.
Accessibility
Contrast, focus order, target size and plain language built in from the first sketch, not audited in at the end.

Working with people

User testing
Moderated sessions, guerrilla tests and remote studies, written up so the findings are hard to ignore.
Stakeholder management
Workshops and reviews that turn strong opinions into shared decisions.
Cross-functional collaboration
AI as a research and learning partner in the process, never as the one making the design decisions.

Design systems in practice

Tokens for colour, type and spacing, documented components, and a shared language between design and engineering. The point is not a tidy library, it is that two teams can ship in the same week and it still looks like one product.

Design token documentation showing typography and colour scales
UX ArchitectureInteraction DesignAIUX StrategyUser ResearchService DesignDesign ThinkingWorkshop ModerationAccessibility (WCAG)Design SystemsInformation ArchitectureCustomer JourneyUser InterviewsNutzerbefragungenUsability TestingWireframingLoFi / HiFi PrototypingJourney MappingRequirements WorkshopsFigmaLovableCreative Cloud (Illustrator, Premiere Pro)InDesignPhotoshopAfter EffectsJiraGitHubFigma Design TokensGoogle AnalyticsZero-HeightCampaign MonitorMiroTesting TimeChatGPT

Tools

  • UX Architecture
  • Interaction Design
  • AI
  • UX Strategy
  • User Research
  • Service Design
  • Design Thinking
  • Workshop Moderation
  • Accessibility (WCAG)
  • Design Systems
  • Information Architecture
  • Customer Journey
  • User Interviews
  • Nutzerbefragungen
  • Usability Testing
  • Wireframing
  • LoFi / HiFi Prototyping
  • Journey Mapping
  • Requirements Workshops
  • Figma
  • Lovable
  • Creative Cloud (Illustrator, Premiere Pro)
  • InDesign
  • Photoshop
  • After Effects
  • Jira
  • GitHub
  • Figma Design Tokens
  • Google Analytics
  • Zero-Height
  • Campaign Monitor
  • Miro
  • Testing Time
  • ChatGPT
See these skills applied