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So Simple.

Personal – 2026

Built with AI

This very site – designed, written and shipped with AI as a working partner in the process.

Built with AI interface for Personal

Context

This portfolio is the live proof of how I work with AI. Every part of it – the design direction, the copy, the code – came out of a dialogue with an AI tool, with me setting the UX principles and making the calls. I treat AI as a research and learning partner in the process, never as the one making the design decisions.

My role

  • Concept, UX and design direction
  • Prompting, editing and steering the AI output
  • Final design and copy decisions

Approach

  • Started from a clear brief and reference sites, then let AI generate directions I could react to
  • Treated AI drafts as raw material: rewritten, trimmed and reordered against UX principles
  • Used AI to move from idea to a testable, shippable build faster

Outcome

  • A full portfolio site shipped in days rather than weeks
  • Copy and design that still read as mine, not as a model's default
  • A living case study I update as the way I work with AI evolves

Skills and tools used

  • Prototyping
  • UX writing
  • Design direction
  • User Journey
  • Agents
  • FigJam
  • Lovable
  • Google Analytics