Energy Radio – 2022
Energy holiday
A high-concept holiday platform for a radio brand, built to sell an experience rather than a room.
Context
Energy Radio wanted its holiday offer to feel like the station itself: loud, young and full of music. The target was to awaken users interests through large and elegant visuals.
My role
- Concept and visual direction
- Responsive layouts from mobile up
- Close work with Stakeholders on visual direction
Approach
- Visuals first, coupled with consistent branding unique for the platform
- Attention first approach with simple minimal layout
- Central search placement for easy direct access to places of interest
- Module based for A/B testing
Outcome
- Aligned to stakeholders expectations with emotional attention
- Consistent brand feel across radio, social and web carrying red throughout
Skills used
- Concept design
- Art direction
- Responsive design
- Content structure
- Stakeholder management
