Energy Cruise – 2020
E-commerce
A ticket shop for a music cruise, guiding guests from headliner to booked cabin in a few clear steps.
One requirement was to release information progressively across three phases. The first announced the event, the second revealed accommodation details, and the final phase introduced the artists. This meant each segment had to be modular from the start, so content could be easily rearranged for each phase.
Design system
A brand and component manual kept the campaign site and ticket shop consistent, from the teal-and-orange palette and Poppins typeface through to button states, input errors and responsive spacing.
Context
Energy Cruise combined a festival line-up with a Mediterranean cruise, and the site had to sell both: the artists and the cabins, without losing people between the two.
My role
- UX and interface design for the booking journey
- Cabin selection and ticket category flows
- Responsive design had to be considered when assessing the users.
Approach
- Led with the line-up and atmosphere, then funnelled into the booking path
- Broke cabin categories into simple, comparable choices with clear pricing
- Kept the purchase flow short and readable on a phone
- Complicated cabin and additional options were displayed through progressive disclosure
Outcome
- A booking journey that carried the energy of the event through to checkout
- Cabin categories guests could compare at a glance
- A consistent brand feel across campaign, site and shop
Skills used
- E-commerce
- User research
- Information architecture
- Interface design
- Responsive design
- Stakeholder management
