Xetrov – 2024
Freelance work
A website for a sustainable energy company, turning a complex waste-to-energy story into a clear, confident brand presence.
Context
Xetrov enables the energy transition with decentralised baseload energy, processing non-recyclable waste into clean heat through its Vortex technology. The company needed a site that made a technical, unfamiliar story legible to investors, partners and local communities.
My role
- UX and information architecture
- Concept and visual direction
- Responsive design from mobile up
Approach
- Structured the site around the one thing a visitor needs first: what Xetrov does and why it matters
- Translated dense engineering language into plain, confident copy without losing credibility
- Built a modular layout so the team could add solutions and sites without a redesign
Outcome
- A clear narrative from problem to technology to impact
- A site that works for investors, partners and the curious alike
- A structure that scales as Xetrov adds sites and solutions
Skills used
- Information architecture
- UX writing
- Responsive design
- Brand design
